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On Soup, Microcopy and User Experience

I drink my coffee at Taylor Street’s garden shed in Shoreditch. It has truly great coffee. So good in fact, I have reengineered my coffee habits around it – these days I only have two espressos a day,...

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How To Improve Your Customer Experience: Be More Opinionated, Make Things Simple

The other night we were wondering what to eat – neither me nor my wife felt like cooking, so it was down to takeaway options. We thought about the usual suspects but then twitter helped us out. A...

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